£12.50 to Breathe? At Least Look Good Doing It - ULEZ COLLECTION

We did it. We made a T-shirt collection inspired by ULEZ. Not because we love paying £12.50 to drive to the shop, but because we thought misery deserved merch. You could say it’s streetwear for streets you can’t afford to drive down anymore.

If you're in London or the surrounding area, chances are you've felt the sting of that magical moment when a camera fines you for simply existing near your car. £12.50 a day, every day. That’s a gym membership, a streaming subscription, or roughly 0.03% of a studio flat deposit — gone. The worst part? It's wrapped in a bow of “green policy,” while the bloke who signed it off is being chauffeured in a 2020 Range Rover Sentinel that doesn’t pay a penny.

We’re not anti-environment. We’re just pro-calling-out-hypocrisy — especially when it's driving around in bulletproof, luxury exemptions. Our SUSTAINABILITEES are a great way for you to express your contempt for modern contradictions whilst caring for the planet, wearable sarcasm that doesn’t harm our earth.

This enabled the Ironic tee’s inception; we want ironic tees for the ironically taxed. A little slice of rebellion in 100% cotton.

Let’s be honest: politics is a circus, and all we’ve got is front-row seats and overpriced popcorn. So we might as well laugh while we’re robbed. These tees are our way of dealing with the absurdity. Because if you don’t laugh at it, you’ll probably cry. And crying in traffic is not a vibe.

Also, irony never gets fined…

So wear your mood.

Whether you’re dodging congestion charges or just want to quietly scream into the void, our ULEZ collection is for you. Make a statement without shouting. Or do shout — just make sure you're wearing one of our tees when you do it.